The products used within a household are termed as household products. These can be anything ranging from consumer electronics, appliances, house wares, home furnishings and much more. A significant part of the country’s economy is contributed by the household goods market in India. The household or consumer products can be easily mass marketed and distributed. They can also be targeted to appeal to large sections of markets and niches simultaneously. However, when it comes to selling household products one is tend to endure many challenges.
Brand loyalty is the primary factor that can pose a challenge for sellers of household products. It can be a tough job for a new entrant to make consumer’s loyal towards their product by overcoming the loyalties from their original brand. However, once you excel in printing your mark in the minds of your consumer, there is no looking back and for this you need to convince consumers to try new products.
Retail shelf space is another factor that pose a challenge while selling household products. It can be too expensive for new entrants to find a place on store shelves alongside their rooted competitors, especially in case of small businesses with limited marketing budget.
Distribution is another principal factor. Unless your product is on the shelf all over your target area, no amount of advertising and promotion can help you. Shifting trends is another factor among numerous others that the household products market need to keep in mind. It is important for household product Manufacturer or sellers to remain abreast of the changing trends in terms of consumer choices and preferences to reach beyond their established competitors and to make their mark.